URBAN ICE

BRANDING DESIGN

CLIENT

Urban Ice is a local ice cream shop in Norfolk, VA that specializes in Thai rolled ice cream.

CONCEPT

Since they specialize in Thai rolled ice cream, the logo is a spatula rolling ice cream. The ice cream takes the shape of the letters U and I to reference their name. The rest of the stationery design uses geometric patterns relating to ice cream and the movement associated with rolling ice cream.